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Such penalties may be utilized either routinely by the major search engines' algorithms, or by a manual site review. One instance was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both corporations, nevertheless, quickly apologized, fastened the offending pages, and were restored to Google's search engine outcomes web page. Stopping Crawling This file doubtless already exists on your site at yoursite.com/robots.txt. Header response codes are an important technical search engine optimization concern. The thought in leveraging these instruments is to first determine the thought leaders and potential linkers in your space, and then perceive what they share and hyperlink to. Find out what their problems are, what forms of content material they sometimes share, and begin to consider how one can create something they'd discover valuable and wish to share with their audience . The reason for this is that search engines